Protection of personal data

In Michael Deec s.r.o. (Ltd.) ICO – (IN) 10774483 listed at the Commercial Court in Prague, mark C348218, (hereinafter referred to as “we”), we pay great attention to the protection of personal data. In this document you will find information about what personal data we process, especially about our customers and users of our website, whether we process data on the basis of consent or other legal reason, for what purposes we use it, to whom we may pass it and what you have in connection with processing of your personal data rights.

What personal data do we process?

When you use our services, we collect various types of information, such as your contacts and other settings. We monitor what products you view on our website and from which device, which of our offers sent by e-mail you are interested in, and we derive additional information about you from it, so that we can show you tailor-made offers and further improve our website in the future. If you buy from us, we also work with your name and surname and your orders.

We process the following personal data:

identification data, which means in particular name and surname;

contact details, which means personal data that allows us to contact you, in particular your e-mail address, telephone number, delivery address and your contact on social networks;

your settings, which means newsletter settings, monitored products (so-called watch dogs);

information about your orders, which are in particular information about the goods and services you have ordered, the method of delivery and payment, and information about complaints;

information about your behavior on the website, including when you view it through our mobile application, in particular the goods and services you view, the links you click on, how you navigate our website and scroll the screen, as well as information about the device from which you you view our website, such as IP address and location derived from it, device identification, its technical parameters such as operating system and its version, screen resolution, browser used and its version, as well as data obtained from cookies and similar technologies for device identification;

information about your behavior when reading messages that we send you, especially the opening times of messages and also information about the device on which you read messages, such as IP address and derived location, device identification, its technical parameters such as operating system and its version, resolution screens, browser used and its version;

derived data, which means personal data derived from your settings, data about goods and services that you purchase from us, data about your behavior on the website and data about your behavior when reading e-mails that we send you; in particular, information about your gender, age, financial situation, shopping behavior and relationship to various goods and services;

Why do we process personal data and what entitles us to do so?

We process your personal data in different situations for different purposes. If you use our website, on which we also use cookies, we use your data mainly to monitor traffic and improve our services. If you make a purchase with us, we will use your data, you will have to process your order, protect your legal claims and fulfill your legal obligations.

As part of our activities, we process personal data for various purposes and in various areas, either:

without your consent based on the performance of contracts, our legitimate interest or the performance of legal obligations, or with your consent.

What processing can you do without your consent, both to how useful the processing will be for you and what will be your position towards us? You can process your data if you have specified the goods or services that are ordered from us, if you communicate with us or visit our store.

If you visit our website

Use of cookies and other technologies, data transfer to advertising and social networks

When you visit our website, we store and then read small files, such as cookies, on your device. A cookie is a small set of letters and numbers that we store on the Internet via the Internet or on a computer’s hard drive. Some cookies allow us to link your activities while watching our website from the moment you create a web file window to the moment you close it. The moment you close the internet file window, these cookies will be deleted. Others stay on your device for a set amount of time and are activated each time you visit a website that creates a specific cookie. We also use pixel tags Facebook, Criteo, Sklik (List), AdWords (Google), Yottly, Smartemailing (SmartSelling as), Glami, (known as web beacons), which are small images that have a similar function to cookies. Unlike cookies, which are stored on your computer’s hard drive, pixel tags are an integral part of the web. We will continue to talk about all these technologies in this document as cookies. Cookies not only store cookies on your device, but also read cookies that our website stores on your device. Later in this document, we will only talk about installation for simplicity.

Some cookies are stored directly on our website. These cookies help us:

identify you when browsing between the pages of our website and revisit, for example to prevent the cart from being deleted when you purchase, to remember your login details from a specific device and to guide you repeatedly by email and password, or to choose to save the green light, we have a preview of our website if the site currently offers multiple variations;

Note that you have given us consent in accordance with this document, or, for example, whether you have offered to participate in a particular survey;

To ensure security, first test to see if anyone has misused your connection to our site and many of your sites;

register, investigate and eliminate defects and non-functional part of our website.

These cookies and other files are necessary for the functioning of our website. If you block these cookies in your decision, our website may not work properly and we will not be able to provide you with our products and services.

Next to your device:

we store cookies from our website, which we set for us:

track traffic to our site, its individual pages, statistics and reports, and measurable ad performance;

show you different variations of our site as we test new features;

Customize the content of our site for you, such as show you great products you’ve already viewed and show you another custom offer on our site.

allow third parties to store cookies that you can use:

to collect data about behavior on our website and other websites;

to display customized offers and targeted advertising within advertising and social networks on websites other than ours;

to connect to social networks such as Facebook, including auto-login, provide features such as the „Like“ button, and display customized offers and targeted ads on these social networks and websites other than our site.

In order to display customized bids and targeted advertising on ad and social networks on websites other than our site, also before conducting an ad and social filter, information about the behavior of the site. However, we do not precede such partners with your identifying information.


Use of personal data of website visitors

If you visit, we process information about your behavior on the site based on our legitimate interest (ie without your consent) in order to:

obtaining information on the basis of which we will be able to improve the website for you in the future in order to make your shopping with us even better; our legitimate interest here is to improve our services for you;

creating statistics and reports, in particular monitoring traffic to our website, its individual pages and measuring the effectiveness of advertising; our legitimate interest here is to measure the effectiveness of our website and advertising costs; for this purpose, we may obtain additional derived data from your conduct on the Website and use it for this purpose;

testing new features and applications before deployment, in particular to avoid problems with the functionality of these innovations in real operation, which could worsen your shopping experience with us; our legitimate interest here is the trouble-free functionality of our services for you;

preventing attacks on our website and endangering its functionality and the security of your data; our legitimate interest here is the trouble-free functionality of our services for you and the security of your data.

We do not obtain data about your behavior on the website only from cookies. We also supplement them with data:

Your device’s IP address (the address of your device that you use to communicate with other devices on the Internet);

your device’s operating system, version, and language settings;

the browser you use on your device, its version and language settings;

the address of the website (URL address) from which you come to our website.

We use personal data for these purposes for a maximum of 38 months. You have the right to object to this processing.

We also process information about your behavior on the web based on our legitimate interest (without your consent) in order to create customized offers and targeted ads that we display to you on the web. Our legitimate interest is a maximally personalized and effective offer for you. We also enrich the named data for this purpose by means of analysis and obtain data derived from them. According to this data, we also divide our users into different groups, where each group will receive its own specific offer. If you subsequently buy from us, we also use the data on your orders for this purpose.

We use personal data for these purposes for 38 months. You can turn off this feature at any time in the Privacy Settings section.

If you buy from us

In order to purchase from us, you must visit our website, so the processing described in the section If you visit our website applies to you. If you buy from us, then we also perform the following processing:

Processing based on the performance of the contract

If you purchase from us as an individual, you will process your personal data in order to process your order, your identification and contact data and information about your orders. If you have a user account with us, you can also use your settings for this purpose.

If you purchase from us as a representative of legal entities, we process the same data for certain purposes on the basis of our legitimate interest to count in the conclusion and performance of the contract with the person you represent.

The fact that they use this data for the purpose of processing your order, which means that it is used in particular:

then they can complete their order on the website, for example, to help you with the undeleted goods placed in the cart, or the data from the pending order;

stipulates that they may communicate with you about the order, for example, send you a confirmation or notify you of the dispatch of the goods;

for the purpose of payment for goods, including the provision of deferred payments; in this context, you may also pass your data on to our partners operating payment systems or providing deferred payments, as described in Who processes your personal data and to whom is it passed on ?;

for the needs of delivery of goods; in this context, you may have to pass on your data to our transport partners as described in the section Who processes your personal data and to whom is it passed on ?;

We do not represent your personal data to any of the other parties and are stored with us only for our needs, such as complaints.

Right of deletion

In some cases, you have the right to have your personal data deleted. We will delete your personal data without undue delay if any of the following reasons is met:

we no longer need your personal data for the purposes for which we processed it;

revocation of consent to the processing of personal data, if it is data, your consent is necessary to perform the processing and at the same time we have no other reason why we need to process this data;

exercise your right to object to the processing (see the Right to object to the processing section below) for personal data that we process on the basis of our legitimate interests and that we find that there are no other legitimate interests to correct, process or

assume that the processing of personal data carried out by us is in accordance with generally binding regulations.

Right to restrict processing

In some cases, you can add exchange rights to use the right to restrict the processing of personal data. This right allows you in some cases to request that your personal data and this data be marked, which should not require further processing operations – in this case, not forever (as in the case of the right to exchange), but for a limited time. We must restrict the processing of personal data if:

denies the accuracy of personal data before we agree on what data is correct;

we process your personal data without a sufficient legal basis (eg beyond what we have to process), but you will only give priority to these restrictions before exchanging this data (eg if you expect us to provide you with additional data that you provide in the future);

we no longer need your personal data for the above processing purposes, but you request it to determine, enforce or defend your law, or

you object to the processing. The right to object is described in more detail below in the chapter Right to object to processing). For the period during which we save, if your objection is justified, we are obliged to limit the processing of your personal data.

The right to lodge a complaint

The exercise of the rights above determines the way in which your right to file with the state with the relevant supervisory authority is not affected in any way. You can exercise this right in particular if you have access to your personal data being processed unauthorizedly or in violation of generally binding legal regulations. You can file a complaint against the person processing your personal data with the Office for Personal Data Protection, which is located at Pplk. Sochora 27, 170 00 Prague 7.

The consumer has the right to initiate out-of-court dispute resolution online via the ODR platform available at